In the world of enterprise development and branding, going digital is all the buzz. So just what is digital marketing and how do we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising promotion of businesses and the brands through electronic digital media channels. Electronic digital media, at the particular moment, includes websites, social media marketing, radio, television, mobile and even forms of traditionally non-digital media these kinds of as billboards and transit signs. Basically any marketing media that’s delivered electronically is regarded digital marketing.
This leaves only various types of person-to-person (P2P) marketing, print advertising and marketing and direct marketing outside of the digital marketing umbrella. Even then, printing advertising services , direct email, print directories, billboards and posters are usually all starting to connect with their digital counterparts. With products like URL landing pages, QR rules, web banner advertising and marketing, online directories and text codes, traditional marketing and advertising typically has a digital marketing link.
Why the Focus on Digital Media?
The shift to digital media is being motivated by marketing agencies, companies and consumers alike. The ever-increasing demand to show quantifiable results can make going digital a dream for the digital marketing agency. The majority of digital media, which include websites, social press and mobile advertising is much easier to track than standard marketing media such as print advertising.
For people who do buiness owners, many kinds of digital advertising are very low priced. Having a web presence, engaging customers in conversations through social networking and e-mail marketing are low cost alternatives to print advertising direct mail. These digital channels are available to businesses of any size, and help to even the enjoying field for start-ups, small businesses and independent consultants seeking brand new business.
For consumers, the fast pace of life makes electronic digital advertising a must. When consumers are needing goods and providers, gone are the particular days of thumbing by way of a phonebook to find these people. Now, we whip out our mobile devices or go to our computers regarding answers – and we see them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your organization is – huge or small to medium-sized business / enterprise (SMB or perhaps SME) – an individual can effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely within your website, and be certain it does the subsequent:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your customers
Can be identified by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels with regard to customer communication
Connects to other advertising efforts
It is recommended that you work with a professional web site design firm that is skilled in web growth and search engine optimization. Because your website is the foundation from which all other electronic channels will lead, it will be considered one of your top business investments.
Once you have your website complete, typically the next steps should be to launch regular monthly or bi-monthly e-mail campaigns, and connect to customers via social media. If you are truly on a shoestring budget, these are efforts that can end up being done in-house (by someone using the proper knowledge) or for a low cost by an outside digital marketing agency. Be certain that your entire efforts lead customers back to your website where they are able to fully engage with your business, products and providers, and choose the channels whereby they contact you.
If you’re interested in obtaining aggressive with search marketing, you may set aside some electronic marketing dollars for internet search engine optimization and pay-per-click advertising and marketing. Many businesses nowadays rely heavily upon being found online to achieve new customers. A common false impression among business owners is that simply having a website means that customers will find it. Not so. Your web site must be built with particular key words plus phrases, meta data, page content and linking strategies that will help it reach top research rankings.
Because many key words keyword and key phrase have stiff competition for top level search rankings, you need to supplement your organic search motor optimization efforts along with pay-per-click advertising. Having established with pay-per-click promotional initiatives can be a little daunting, but with a little time, effort and instruction, that also can be completed in-house, or for any reasonable cost with an outside digital marketing agency.
Beyond e-mail, social media advertising and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, tv, electronic billboards and much more are available as marketing stores. Whatever digital efforts you select, they should all connect and tie into your foundation – your company website.
Have got the means, a wise investment might be to engage confer with a digital marketing agency to be able to assist in your current marketing efforts. Today, many digital firms offer multiple levels of service in order to accommodate businesses large and small.
Digidaze is a digital marketing and advertising agency in Maryland that provides digital marketing services to tiny to medium sized Maryland businesses. We are a full-service digital advertising agency in MD providing a web host of in-house electronic digital marketing agency services.